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Qualitative Market Research: An International Journal

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Articles

Articles

Article No:	Article Information:
858428	Investigating the power of imagery in marketing communication: evidence-based techniques Alan Branthwaite (pp. 164-171) Keywords: Advertising, Evidence, Marketing communications, Psychology, Qualitative techniques ArticleType: Conceptual Paper View HTML | View PDF (232 KB) | Reprints & Permissions
858429	Integrating the enterprise: the role of a language system for a marketing conception John Driver, Panos Louvieris (pp. 172-187) Keywords: Computer languages, Documents, Information systems ArticleType: Conceptual Paper View HTML | View PDF (209 KB) | Reprints & Permissions
858430	A qualitative study of the influencing factors on the decision process for acquiring ERP software Jacques C. Verville, Alannah Halingten (pp. 188-198) Keywords: Computer software, Organizational behaviour, Purchasing ArticleType: Literature review View HTML | View PDF (96 KB) | Reprints & Permissions
858431	Exploring the needs of SMEs for mobile data technologies: the role of qualitative research techniques Debra Harker, Jeanette Van Akkeren (pp. 199-209) Keywords: Australia, Communications technology, Data transmission, Focus groups, Small- to medium-sized enterprises ArticleType: Literature review View HTML | View PDF (238 KB) | Reprints & Permissions
858432	On-line qualitative market research: interviewing the world at a fingertip Norbert Scholl, Sabine Mulders, Rob Drent (pp. 210-223) Keywords: Domestic appliance industry, International marketing, Internet, Market research, Validity ArticleType: Research Paper View HTML | View PDF (130 KB)

Editorial

Editorial

Item No:	Item Information
1486872	Editorial Journal: Qualitative Market Research: An International Journal Vol : 5 Issue: 3 Author(s): Len Tiu Wright View HTML

Book reviews and dissertations

Dissertations

Item No:	Item Information
1486873	Dissertations Journal: Qualitative Market Research: An International Journal Vol : 5 Issue: 3 View HTML

Book review

Item No:	Item Information
1486874	Book review Journal: Qualitative Market Research: An International Journal Vol : 5 Issue: 3 Author(s): Mark Durkin View HTML

Practitioner perspectives

The future of qualitative and marketing research 2002

Item No:	Item Information
1486875	The future of qualitative and marketing research 2002 Journal: Qualitative Market Research: An International Journal Vol : 5 Issue: 3 Author(s): Clive Nancarrow View HTML