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Qualitative Market Research: An International Journal

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Articles

Articles

Article No:	Article Information:
858469	High-tech corporate branding: lessons for market research in the next decade Julie Schoenfelder, Phil Harris (pp. 91-99) Keywords: Brand management, Brands, Electronics industry, Market research ArticleType: General review View HTML | View PDF (309 KB) | Reprints & Permissions
858470	Internal brand building in multicultural organisations: a roadmap towards action research Christine Vallaster (pp. 100-113) Keywords: Brand management, Culture (sociology), Leadership, Social interaction ArticleType: Research paper View HTML | View PDF (515 KB) | Reprints & Permissions
858471	Trust formation in cross-cultural business-to-business relationships Troy Heffernan (pp. 114-125) Keywords: Business-to-business marketing, Relationship marketing, Trust ArticleType: Research paper View HTML | View PDF (264 KB) | Reprints & Permissions
858472	The influence of information and advice on competitive strategy definition in small- and medium-sized enterprises G. Ian Burke, Denise G. Jarratt (pp. 126-138) Keywords: Competitive strategy, Small to medium-sized enterprises ArticleType: Research paper View HTML | View PDF (144 KB) | Reprints & Permissions
858473	Applying interactional psychology to salesforce management: a socialization illustration D. Todd Donavan, Xiang Fang, Neeli Bendapudi, Surendra N. Singh (pp. 139-152) Keywords: Psychology, Sales force, Sales management, Socialization ArticleType: Conceptual Paper View HTML | View PDF (195 KB) | Reprints & Permissions
858474	Agents of change: how young consumers are changing the world of marketing Ian Spero, Merlin Stone (pp. 153-159) Keywords: Customers, Information society, Marketing, Young adults ArticleType: General review View HTML | View PDF (74 KB) | Reprints & Permissions

Editorial

Editorial

Item No:	Item Information
1486892	Editorial Journal: Qualitative Market Research: An International Journal Vol : 7 Issue: 2 Author(s): Len Tiu Wright View HTML

Book review and dissertations

Dissertations

Item No:	Item Information
1486893	Dissertations Journal: Qualitative Market Research: An International Journal Vol : 7 Issue: 2 View HTML

Book review

Item No:	Item Information
1486894	Book review Journal: Qualitative Market Research: An International Journal Vol : 7 Issue: 2 Author(s): Kathy Hamilton View HTML