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Qualitative Market Research: An International Journal

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Qualitative Market Research: An International Journal

Volume 7 Issue 3

Published: 2004 | Start Page: 172

Special Issue: Qualitative research at the marketing/entrepreneurship interface
Guest Editor(s): David Crick

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Articles

Articles
Article No:	Article Information:
858475	Crafting a competitive advantage: tempering entrepreneurial action with positioning-based values Michael Beverland, Lawrence S. Lockshin (pp. 172-182) Keywords: Entrepreneurialism, Niche marketing, Strategic management ArticleType: Case study View HTML \| View PDF (121 KB) \| Reprints & Permissions
858476	Understanding practices at the “ethnic” marketing/entrepreneurship interface: a case study of Kirit Pathak Shiv Chaudhry, Dave Crick (pp. 183-193) Keywords: Entrepreneurialism, Ethnic groups, Interface management, Marketing management, Private ownership ArticleType: Case study View HTML \| View PDF (107 KB) \| Reprints & Permissions
858477	Marketing in the social enterprise context: is it entrepreneurial? Eleanor Shaw (pp. 194-205) Keywords: Entrepreneurialism, Marketing, Quality, Research, Social environment ArticleType: Research paper View HTML \| View PDF (102 KB) \| Reprints & Permissions
858478	The nature of networking in small firms Aodheen O'Donnell (pp. 206-217) Keywords: Entrepreneurialism, Marketing, Small enterprises, Socialization ArticleType: Research paper View HTML \| View PDF (124 KB) \| Reprints & Permissions
858479	Laments and serenades: relationship marketing and legitimation strategies for the cultural entrepreneur Nicholas C. Wilson, David Stokes (pp. 218-227) Keywords: Entrepreneurialism, Finance, Relationship marketing, Socialization ArticleType: Research paper View HTML \| View PDF (174 KB) \| Reprints & Permissions
858480	Relationships, marketing and small business: an exploration of links in theory and practice Grigorios Zontanos, Alistair R. Anderson (pp. 228-236) Keywords: Entrepreneurialism, Marketing, Relationship marketing, Small enterprises, Socialization ArticleType: Case study View HTML \| View PDF (90 KB) \| Reprints & Permissions

Guest editorial

The marketing/entrepreneurship interface
Item No:	Item Information
1486895	The marketing/entrepreneurship interface Journal: Qualitative Market Research: An International Journal Vol : 7 Issue: 3 Special Issue: Qualitative research at the marketing/entrepreneurship interface Author(s): David Crick View HTML