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Qualitative Market Research: An International Journal
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Qualitative Market Research: An International Journal


Volume 7 Issue 4

Published: 2004 | Start Page: 243


Special Issue: Papers from the Businnes Innovation in the Knowledge Economy conference, 2003
Guest Editor(s): Lynn Martin and Julie Abbott
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Articles

Articles
Article No: Article Information:
858481 Customer and company voices in e-commerce: a qualitative analysis
Rachel McLean, Nigel M. Blackie (pp. 243-249)
Keywords: Consumers, Electronic commerce, Knowledge management, Shopping
ArticleType: Research paper
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858482 Qualitative issues in IT and organizational processes in implementing marketing strategies
Ashok Ranchhod, Cãlin Gurãu (pp. 250-256)
Keywords: Internet, Marketing, Marketing strategy, Technology led strategy
ArticleType: Conceptual Paper
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858483 Channel benefits portfolio management in the eBusiness era
Panos Louvieris, Harmen Oppewal (pp. 257-264)
Keywords: Channel relationships, Consumer behaviour, Electronic commerce
ArticleType: Research paper
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858484 V2C activity on a local level: qualitative cases – Tampere and Silicon Valley
Hannu Jungman, Marko Seppä (pp. 265-273)
Keywords: Entrepreneurs, Finland, United States of America, Venture capital
ArticleType: Case study
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858485 A qualitative sense-making classification of business incubation environments
Paul D. Hannon (pp. 274-283)
Keywords: Business development, Metaphors, Start-ups
ArticleType: Conceptual Paper
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858486 Enhancing customer service and organizational learning through qualitative research
Peter R.J. Trim, Yang-Im Lee (pp. 284-292)
Keywords: Communication, Culture (sociology), Learning, Marketing, Partnership, Research
ArticleType: Conceptual Paper
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Guest editorial

Guest editorial
Item No: Item Information
1486896 Guest editorial
Journal: Qualitative Market Research: An International Journal
Vol : 7 Issue: 4
Special Issue: Papers from the Businnes Innovation in the Knowledge Economy conference, 2003
Author(s): Lynn M. Martin, Julie Abbott
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Literati Club

Awards for Excellence
Item No: Item Information
1486897 Awards for Excellence
Journal: Qualitative Market Research: An International Journal
Vol : 7 Issue: 4
Special Issue: Papers from the Businnes Innovation in the Knowledge Economy conference, 2003
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