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Qualitative Market Research: An International Journal

Volume 7 Issue 4

Published: 2004 | Start Page: 243

Special Issue: Papers from the Businnes Innovation in the Knowledge Economy conference, 2003
Guest Editor(s): Lynn Martin and Julie Abbott

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Articles

Articles
Article No:	Article Information:
858481	Customer and company voices in e-commerce: a qualitative analysis Rachel McLean, Nigel M. Blackie (pp. 243-249) Keywords: Consumers, Electronic commerce, Knowledge management, Shopping ArticleType: Research paper View HTML \| View PDF (162 KB) \| Reprints & Permissions
858482	Qualitative issues in IT and organizational processes in implementing marketing strategies Ashok Ranchhod, Cãlin Gurãu (pp. 250-256) Keywords: Internet, Marketing, Marketing strategy, Technology led strategy ArticleType: Conceptual Paper View HTML \| View PDF (330 KB) \| Reprints & Permissions
858483	Channel benefits portfolio management in the eBusiness era Panos Louvieris, Harmen Oppewal (pp. 257-264) Keywords: Channel relationships, Consumer behaviour, Electronic commerce ArticleType: Research paper View HTML \| View PDF (171 KB) \| Reprints & Permissions
858484	V2C activity on a local level: qualitative cases – Tampere and Silicon Valley Hannu Jungman, Marko Seppä (pp. 265-273) Keywords: Entrepreneurs, Finland, United States of America, Venture capital ArticleType: Case study View HTML \| View PDF (130 KB) \| Reprints & Permissions
858485	A qualitative sense-making classification of business incubation environments Paul D. Hannon (pp. 274-283) Keywords: Business development, Metaphors, Start-ups ArticleType: Conceptual Paper View HTML \| View PDF (144 KB) \| Reprints & Permissions
858486	Enhancing customer service and organizational learning through qualitative research Peter R.J. Trim, Yang-Im Lee (pp. 284-292) Keywords: Communication, Culture (sociology), Learning, Marketing, Partnership, Research ArticleType: Conceptual Paper View HTML \| View PDF (80 KB) \| Reprints & Permissions

Guest editorial

Guest editorial
Item No:	Item Information
1486896	Guest editorial Journal: Qualitative Market Research: An International Journal Vol : 7 Issue: 4 Special Issue: Papers from the Businnes Innovation in the Knowledge Economy conference, 2003 Author(s): Lynn M. Martin, Julie Abbott View HTML

Literati Club

Awards for Excellence
Item No:	Item Information
1486897	Awards for Excellence Journal: Qualitative Market Research: An International Journal Vol : 7 Issue: 4 Special Issue: Papers from the Businnes Innovation in the Knowledge Economy conference, 2003 View HTML