| 872912 |
A three-part plan for upgrading your marketing department for new challenges
Philip Kotler
(pp. 4-9)
Keywords:
Competitive advantage,
Corporate strategy,
Marketing departments,
Senior management
ArticleType: Conceptual Paper
View HTML
|
View PDF
(126 KB)
| Reprints & Permissions
|
| 872913 |
The strategy map: guide to aligning intangible assets
Robert S. Kaplan, David P. Norton
(pp. 10-17)
Keywords:
Balanced scorecard,
Corporate strategy,
Human capital,
Senior management
ArticleType: Research paper
View HTML
|
View PDF
(293 KB)
|
| 872914 |
A simple M&A model for all seasons
Sam Rovit, David Harding, Catherine Lemire
(pp. 18-24)
Keywords:
Acquisitions and mergers,
Corporate strategy,
Shareholder value analysis
ArticleType: Research paper
View HTML
|
View PDF
(357 KB)
| Reprints & Permissions
|
| 872915 |
What’s the board’s role in strategy development?: Engaging the board in corporate strategy
David A. Nadler
(pp. 25-33)
Keywords:
Boards of directors,
Chief executives,
Corporate governance,
Corporate strategy
ArticleType: Conceptual Paper
View HTML
|
View PDF
(468 KB)
| Reprints & Permissions
|
| 872916 |
What’s the board’s role in strategy development?: Why you need to redesign your board of directors – an interview with Jay Lorsch
Robert J. Allio
(pp. 34-37)
Keywords:
Boards of directors,
Governance,
Leadership
ArticleType: Conceptual Paper
View HTML
|
View PDF
(153 KB)
| Reprints & Permissions
|
| 872917 |
What’s the board’s role in strategy development?: A strategic reference framework for the board
Gillis J. Jonk, Jan Schaap
(pp. 38-44)
Keywords:
Corporate strategy,
Management accountability,
Market value,
Senior management
ArticleType: Conceptual Paper
View HTML
|
View PDF
(443 KB)
| Reprints & Permissions
|