| 873689 |
Differing views and use of integrated marketing communications – findings from a survey of New Zealand small businesses
Kim Shyan Fam
(pp. 205-214)
Keywords:
Clothing industry,
Integration,
Marketing communications,
Small firms
ArticleType: Research paper
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(134 KB)
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| 873690 |
An investigation into the learning needs of managers in internationalising small and medium-sized enterprises
Valerie Anderson, Grahame Boocock, Stuart Graham
(pp. 215-232)
Keywords:
International trade,
Learning,
Management development,
Small- to medium-sized enterprises,
Training
ArticleType: Research paper
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(278 KB)
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| 873691 |
Marketing in supported employment enterprises – Part 1: case studies
Mike Simpson, Nick Taylor, Joanne Padmore
(pp. 233-244)
Keywords:
Disabled people,
Employment agencies,
Local authorities,
Marketing strategy,
United Kingdom
ArticleType: Case study
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(151 KB)
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| 873692 |
Exploring growth in vertical inter-firm relationships: small-medium firms supplying multiple food retailers
Richard K. Blundel, Martin Hingley
(pp. 245-265)
Keywords:
Food industry,
Growth,
Retailers,
Small- to medium-sized enterprises,
Supplier relations,
Supply chain
ArticleType: Research paper
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(238 KB)
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| 873693 |
Practices of successful small and medium-sized exporters: the use of market information
Robert Bradshaw, Mark Burridge
(pp. 267-273)
Keywords:
Export,
Market information,
Market research,
Performance,
Small- to medium-sized enterprises
ArticleType: Research paper
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(119 KB)
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| 873694 |
Strategic complexity and success – small firms’ strategies in a mature market
Nola Hewitt-Dundas
(pp. 275-285)
Keywords:
BPR,
Business development,
Business strategy,
Furniture industry,
Small firms
ArticleType: Research paper
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(150 KB)
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