| 873722 |
Adoption intentions and benefits realised: a study of e-commerce in UK SMEs
Elizabeth Daniel, Hugh Wilson
(pp. 331-348)
Keywords:
Benefits,
Business strategy,
Internet,
Small- to medium-sized enterprises
ArticleType: Research paper
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(339 KB)
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| 873723 |
Taking control of word of mouth marketing: the case of an entrepreneurial hotelier
David Stokes, Wendy Lomax
(pp. 349-357)
Keywords:
Customer satisfaction,
Entrepreneurialism,
Marketing,
Small- to medium-sized enterprises,
Tourism
ArticleType: Case study
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(167 KB)
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| 873724 |
The language strategies of Scottish exporters in the food and drink sector
Rita Marcella, Sylvie Davies, Dorothy Williams
(pp. 358-369)
Keywords:
Drinks industry,
Export,
Food industry,
Foreign languages,
International marketing,
Marketing communications
ArticleType: Research paper
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(277 KB)
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| 873725 |
The role and relevance of marketing in SMEs: towards a new model
Mike Simpson, Nick Taylor
(pp. 370-382)
Keywords:
Marketing strategy,
Modelling,
Small- to medium-sized enterprises
ArticleType: Research paper
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(265 KB)
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| 873726 |
Chinese entrepreneurship: the development of small family firms in China
Panikkos Poutziouris, Yong Wang, Sally Chan
(pp. 383-399)
Keywords:
China,
Economic conditions,
Entrepreneurialism,
Family firms,
Management culture
ArticleType: Viewpoint
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(271 KB)
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| 873727 |
A network perspective of cultural organising and “professional management” in the small, family business
Denise Fletcher
(pp. 400-415)
Keywords:
Ethnography,
National cultures,
Networking,
Small firms,
Strategy
ArticleType: Research paper
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(128 KB)
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| 873728 |
Incorporating the family dynamic into the entrepreneurship process
Justin Craig, Noel J. Lindsay
(pp. 416-430)
Keywords:
Entrepreneurialism,
Family firms,
Modelling
ArticleType: Research paper
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(537 KB)
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