| 858487 |
Consumer perception of five UK fashion retailers
Grete Birtwistle, Linda Shearer
(pp. 9-18)
Keywords:
Fashion,
Marketing planning,
Retail trade
ArticleType: Research paper
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(193 KB)
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| 858488 |
The influence of socio-economic factors on the perceived importance of buying a garment made in the USA
Rennae Sletten Daneshvary, R. Keith Schwer
(pp. 19-27)
Keywords:
Ethnography,
Garment,
USA
ArticleType: Research paper
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(164 KB)
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| 858489 |
Effects of product image at three stages of the consumer decision process for apparel products: alternative evaluation, purchase and post-purchase
H. Jessie Chen-Yu, Doris H. Kincade
(pp. 29-43)
Keywords:
Consumer behaviour,
Fashion,
Product variety
ArticleType: Research paper
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(3117 KB)
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| 858490 |
Profiling brand-piracy-prone consumers: an exploratory study in Hong Kong’s clothing industry
Ian Phau, Gerard Prendergast, Leung Hing Chuen
(pp. 45-55)
Keywords:
Clothing industry,
Counterfeiting,
Hong Kong
ArticleType: Research paper
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(189 KB)
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| 858491 |
A comparison of apparel quality: outlet stores versus department stores
Deborah Fowler, Richard Clodfelter
(pp. 57-66)
Keywords:
Clothing industry,
Design and development,
Fashion
ArticleType: Case study
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(175 KB)
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| 858492 |
Relation between branding and growth of the firm in new quick fashion formulas: analysis of an Italian case
Simone Guercini
(pp. 69-79)
Keywords:
Brand names,
Clothing,
Fashion
ArticleType: Research Paper
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(154 KB)
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