| 858523 |
Korean women’s clothing brand loyalty
Jungmi Oh, Susan S. Fiorito
(pp. 206-222)
Keywords:
Brand loyalty,
Clothing,
Consumer behaviour,
Customer satisfaction,
Shopping
ArticleType: Research paper
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(110 KB)
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| 858524 |
Analysis of home furnishings expenditures in the USA during the 1990s
Pamela S. Norum, Keum-Kyu Lee, Deanna L. Sharpe
(pp. 223-239)
Keywords:
Consumer behaviour,
Flooring,
Furniture,
Textiles,
USA
ArticleType: General review
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(94 KB)
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| 858525 |
A consumer-driven model for mass customization in the apparel market
Lenda Jo Anderson-Connell, Pamela V. Ulrich, Evelyn L. Brannon
(pp. 240-258)
Keywords:
Consumer behaviour,
Marketing planning,
Mass customization
ArticleType: Research paper
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(252 KB)
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| 858526 |
An examination of the retail approach-avoidance behavior of older apparel consumers
Letecia N. Moye, Valerie L. Giddings
(pp. 259-276)
Keywords:
Clothing,
Consumer behaviour,
Older consumers,
Retail trade,
Shopping
ArticleType: Research paper
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(147 KB)
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| 858527 |
Apparel involvement and advertisement processing: A model
Hye-Shin Kim, Mary Lynn Damhorst, Kyu-Hye Lee
(pp. 277-302)
Keywords:
Advertising,
Clothing,
Theory
ArticleType: Research paper
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(312 KB)
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| 858528 |
Some personality traits of frequent clothing buyers
Ronald E. Goldsmith
(pp. 303-316)
Keywords:
Clothing,
Consumer behaviour,
Personality
ArticleType: Research paper
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(89 KB)
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