| 858564 |
I'm not wearing that!: Branding and young children
Jill Ross, Rod Harradine
(pp. 11-26)
Keywords:
Brand awareness,
Brand names,
Children (age groups)
ArticleType: Case study
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(147 KB)
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| 858565 |
Determining retail buyers' negotiation willingness for automatic replenishment programs
Lisa M. Dandeo, Susan S. Fiorito, Larry Giunipero, Dawn H. Pearcy
(pp. 27-40)
Keywords:
Buyers,
Channel relationships,
Quick response retailing,
Reorder levels,
Retail management
ArticleType: Case study
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(121 KB)
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| 858566 |
Opportunities in the international textile and apparel marketplace for niche markets
Erin Dodd Parrish, Nancy L. Cassill, William Oxenham
(pp. 41-57)
Keywords:
International trade,
Marketing strategy,
Niche marketing,
Textile industry,
United States of America
ArticleType: Research paper
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(512 KB)
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| 858567 |
Zero income survival times for ten fashion retailers
Michael Jeffrey
(pp. 58-65)
Keywords:
Cash flow,
Current assets,
Fashion industry,
Gearing,
Liquidity
ArticleType: Research paper
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(63 KB)
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| 858568 |
Scottish dress, ethnicity, and self-identity
Tara Christopher Crane, Jean A. Hamilton, Laurel E. Wilson
(pp. 66-83)
Keywords:
Ethnic groups,
National cultures,
Scotland,
Self actualization,
Symbolism
ArticleType: Research paper
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(100 KB)
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| 858569 |
Psychological and behavioral drivers of online clothing purchase
Ronald E. Goldsmith, Leisa R. Flynn
(pp. 84-95)
Keywords:
Clothing,
Consumer behaviour,
Electronic commerce,
Internet marketing,
Purchasing techniques
ArticleType: Case study
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(76 KB)
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| 858570 |
Violent advertising in fashion marketing
Svante Andersson, Anna Hedelin, Anna Nilsson, Charlotte Welander
(pp. 96-112)
Keywords:
Advertising,
Advertising effectiveness,
Fashion industry,
Violence
ArticleType: Case study
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(621 KB)
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| 858571 |
Spending on clothing and attitudes to debt in the UK
Tanya Weekes
(pp. 113-122)
Keywords:
Clothing,
Consumer behaviour,
Credit cards,
Debts,
Personal finance,
United Kingdom
ArticleType: Research paper
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(450 KB)
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