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Journal of Fashion Marketing and Management
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Journal of Fashion Marketing and Management


Volume 8 Issue 1

Published: 2004 | Start Page: 11

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Articles

Articles
Article No: Article Information:
858564 I'm not wearing that!: Branding and young children
Jill Ross, Rod Harradine (pp. 11-26)
Keywords: Brand awareness, Brand names, Children (age groups)
ArticleType: Case study
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858565 Determining retail buyers' negotiation willingness for automatic replenishment programs
Lisa M. Dandeo, Susan S. Fiorito, Larry Giunipero, Dawn H. Pearcy (pp. 27-40)
Keywords: Buyers, Channel relationships, Quick response retailing, Reorder levels, Retail management
ArticleType: Case study
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858566 Opportunities in the international textile and apparel marketplace for niche markets
Erin Dodd Parrish, Nancy L. Cassill, William Oxenham (pp. 41-57)
Keywords: International trade, Marketing strategy, Niche marketing, Textile industry, United States of America
ArticleType: Research paper
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858567 Zero income survival times for ten fashion retailers
Michael Jeffrey (pp. 58-65)
Keywords: Cash flow, Current assets, Fashion industry, Gearing, Liquidity
ArticleType: Research paper
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858568 Scottish dress, ethnicity, and self-identity
Tara Christopher Crane, Jean A. Hamilton, Laurel E. Wilson (pp. 66-83)
Keywords: Ethnic groups, National cultures, Scotland, Self actualization, Symbolism
ArticleType: Research paper
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858569 Psychological and behavioral drivers of online clothing purchase
Ronald E. Goldsmith, Leisa R. Flynn (pp. 84-95)
Keywords: Clothing, Consumer behaviour, Electronic commerce, Internet marketing, Purchasing techniques
ArticleType: Case study
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858570 Violent advertising in fashion marketing
Svante Andersson, Anna Hedelin, Anna Nilsson, Charlotte Welander (pp. 96-112)
Keywords: Advertising, Advertising effectiveness, Fashion industry, Violence
ArticleType: Case study
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858571 Spending on clothing and attitudes to debt in the UK
Tanya Weekes (pp. 113-122)
Keywords: Clothing, Consumer behaviour, Credit cards, Debts, Personal finance, United Kingdom
ArticleType: Research paper
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Book Review

The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage
Item No: Item Information
1499789 The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage
Journal: Journal of Fashion Marketing and Management
Vol : 8 Issue: 1
Author(s): Jonathan Brookfield
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Editorial

Editorial
Item No: Item Information
1491406 Editorial
Journal: Journal of Fashion Marketing and Management
Vol : 8 Issue: 1
Author(s): Richard M. Jones
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Note from the publisher

Note from the publisher
Item No: Item Information
1491407 Note from the publisher
Journal: Journal of Fashion Marketing and Management
Vol : 8 Issue: 1
Author(s): John Peters
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Announcement

New section of FMM - Current research developments
Item No: Item Information
1491408 New section of FMM - Current research developments
Journal: Journal of Fashion Marketing and Management
Vol : 8 Issue: 1
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