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Journal of Fashion Marketing and Management

Volume 8 Issue 2

Published: 2004 | Start Page: 136


Special Issue: China textile trade
Guest Editor(s): Gail Taylor
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Articles

Articles
Article No: Article Information:
1503763 China textile trade
Gail Taylor (pp. 136-140)
Keywords: China, International cooperation, International marketing, International trade, Textiles
ArticleType: Research paper
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858573 Perception of US branded apparel in Shanghai
Marilyn Delong, Mingxin Bao, Juanjuan Wu, Huang Chao, Meng Li (pp. 141-153)
Keywords: Brand awareness, Brand identity, China, Consumer psychology, Marketing, United States of America
ArticleType: Conceptual Paper
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858574 Consumption of children's wear in a big city in Central China: Zhengzhou
Xiaopeng Chen, Wai Man Au, Kejing Li (pp. 154-165)
Keywords: Brands, Children (age groups), China, Clothing, Consumer behaviour, Purchasing
ArticleType: General review
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858575 A comparative study on new retailing outlets in the Shanghai apparel market
Jun Li, Yunyi Wang, Nancy L. Cassill (pp. 166-175)
Keywords: Brands, China, Clothing, Retail management, Retailing
ArticleType: Research paper
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858576 Fashion consciousness of Chinese, Japanese and American teenagers
R. Stephen Parker, Charles M. Hermans, Allen D. Schaefer (pp. 176-186)
Keywords: China, Fashion, Japan, United States of America, Young adults
ArticleType: Research paper
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858577 Perceptions of countries as producers of consumer goods: A T-shirt study in China
Sadrudin A. Ahmed, Alain d'Astous (pp. 187-200)
Keywords: China, Clothing, Consumer goods, Country of origin, Customer surveys, Perception
ArticleType: Research paper
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858578 Supplier-retailer relationships in China's distribution channel for foreign brand apparel
Marsha A. Dickson, Li Zhang (pp. 201-220)
Keywords: China, Distribution channels, Retailers, Suppliers
ArticleType: Research paper
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858579 The impact of WTO accession on the Chinese garment industry
Chien-Hsun Chen, Hui-Tzu Shih (pp. 221-229)
Keywords: China, Financial performance, Garment industry, International trade, SWOT analysis
ArticleType: Research paper
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858580 Apparel industry in East Asian newly industrialized countries: Competitive advantage, challenge and implications
Byoungho Jin (pp. 230-244)
Keywords: Agile production, Asian studies, Competitive advantage, Garment industry, Globalization, Newly industrialised economies
ArticleType: Research paper
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Book Review

The Myth of Market Share: Why Market Share is the Fool's Gold of Business
Item No: Item Information
1499790 The Myth of Market Share: Why Market Share is the Fool's Gold of Business
Journal: Journal of Fashion Marketing and Management
Vol : 8 Issue: 2
Special Issue: China textile trade
Author(s): Malcolm Pennington
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