| 858587 |
Fashion change and fashion consumption: the chaotic perspective
Ka Ming Law, Zhi-Ming Zhang, Chung-Sun Leung
(pp. 362-374)
Keywords:
Consumers,
Fashion,
Social change,
Young adults
ArticleType: Research Paper
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(200 KB)
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| 858588 |
Components of apparel retailing Web sites
Eunyoung Jang, Leslie Davis Burns
(pp. 375-388)
Keywords:
Electronic commerce,
Internet,
Shopping
ArticleType: Research Paper
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(83 KB)
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| 858589 |
Levi Strauss: an international marketing investigation
Demetris Vrontis, Peri Vronti
(pp. 389-398)
Keywords:
Clothing,
Fashion,
Marketing,
Marketing strategy,
Standardization
ArticleType: Research paper
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(323 KB)
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| 858590 |
Profiling fashion innovators: A study of self-concept, impulse buying and Internet purchase intent
Ian Phau, Chang-Chin Lo
(pp. 399-411)
Keywords:
Consumer behaviour,
Fashion,
Fashion industry,
Innovation
ArticleType: Research Paper
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(133 KB)
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| 858591 |
US retailers' cooperation with manufacturer promotional support
Haesun Park
(pp. 412-424)
Keywords:
Buyer-seller relationships,
Fashion,
Pricing,
Promotional methods,
Retailing
ArticleType: Research paper
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(85 KB)
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| 858592 |
The benefits of relationship marketing for the consumer and for the fashion retailers
Mercedes Marzo-Navarro, Marta Pedraja-Iglesias, Ma Pilar Rivera-Torres
(pp. 425-436)
Keywords:
Channel relationships,
Competitive strategy,
Fashion industry,
Globalization,
Retailers
ArticleType: Conceptual Paper
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(120 KB)
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| 858593 |
Barriers to Bolivian participation in the global apparel industry
Barbara J. Frazier, Mozhdeh Bruss, Lynn Johnson
(pp. 437-451)
Keywords:
Bolivia,
Developing countries,
Garment industry
ArticleType: Research Paper
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(101 KB)
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