| 874326 |
Brand globally, market locally
Jennifer Barron, Jim Hollingshead
(pp. 9-14)
Keywords:
Brands,
Consumer behavior,
Marketing planning
ArticleType: Case study
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(130 KB)
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| 874327 |
Business model innovation breakthrough moves
Donald W. Mitchell, Carol Bruckner Coles
(pp. 16-26)
Keywords:
Business performance,
Innovation,
Leaders
ArticleType: Technical paper
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(89 KB)
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| 874328 |
Does small and mature have to mean dull? Defying the ho-hum at SMEs
Tim Blumentritt
(pp. 27-33)
Keywords:
Innovation,
Organizational change,
Small to medium-sized enterprises
ArticleType: Research paper
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(746 KB)
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| 874329 |
New rules for strategic engagement
Howard M. Guttman, Richard S. Hawkes
(pp. 34-38)
Keywords:
Corporate strategy,
Organizational change
ArticleType: Technical paper
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(115 KB)
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| 874330 |
Pricing for boom or bust: smart moves for maximum flexibility
Rob Docters, Mike Reopel, Jeanne-Mey Sun, Steve Tanny
(pp. 39-44)
Keywords:
Corporate strategy,
Financial flexibility,
Pricing
ArticleType: Technical paper
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(244 KB)
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| 874331 |
Streamlining project management through online solutions
Tiffany S. Perkins-Munn, Y. Theodore Chen
(pp. 45-48)
Keywords:
Business performance,
Communication technologies,
Project management
ArticleType: Technical paper
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(43 KB)
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| 874332 |
Business value and corporate governance: a new approach
Willy A. Sussland
(pp. 49-56)
Keywords:
Business enterprises,
Process efficiency,
Value added
ArticleType: Technical paper
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(140 KB)
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| 874333 |
A plea for uncertainty: Everybody complains about uncertainty, but it might be a good thing to have
Bolko von Oetinger
(pp. 57-59)
Keywords:
Corporate strategy,
Uncertainty management
ArticleType: Viewpoint
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(42 KB)
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