| 854304 |
Letting horse sense loose on marketing
Martin van Mesdag
(pp. 4-6)
Keywords:
Consumerism,
Customer service,
Marketing mix
ArticleType: General review
View HTML
|
View PDF
(17 KB)
| Reprints & Permissions
|
| 854305 |
Marketing planning: a computer assisted approach
Tony Proctor
(pp. 7-12)
Keywords:
Computer software,
Marketing planning,
Time management
ArticleType: Technical paper
View HTML
|
View PDF
(240 KB)
| Reprints & Permissions
|
| 854306 |
Export practices in the UK clothing and knitwear industry
Dave Crick, Constantine S. Katsikeas
(pp. 13-22)
Keywords:
Clothing industry,
Export,
International trade,
Marketing,
United Kingdom
ArticleType: Research paper
View HTML
|
View PDF
(61 KB)
| Reprints & Permissions
|
| 854307 |
Predicting market responses with a neural network:: the case of
fast moving consumer goods
Michiel C. van Wezel, Walter R.J. Baets
(pp. 23-30)
Keywords:
Marketing,
Neural networks
ArticleType: General review
View HTML
|
View PDF
(70 KB)
| Reprints & Permissions
|
| 854308 |
Strategy formulation and divisional performance judgement in
companies: an empirical analysis
R. Sirpal
(pp. 31-36)
Keywords:
Decision making,
Marketing,
Performance measurement,
Singapore,
Strategic planning
ArticleType: Literature review
View HTML
|
View PDF
(34 KB)
| Reprints & Permissions
|
| 1454022 |
The impact of marketing signals on strategic decision-making ability and profitability
Paul A. Herbig, John Milewicz
(pp. 37-46)
Keywords:
Decision making,
Marketing,
Marketing strategy
ArticleType: General review
View HTML
|
View PDF
(64 KB)
| Reprints & Permissions
|
Logout
Backfiles 
EarlyCite