| 854317 |
Do small businesses have to practise marketing to survive and grow?
Sandra Hogarth-Scott, Kathryn Watson, Nicholas Wilson
(pp. 6-18)
Keywords:
Competitive advantage,
Customers,
Growth,
Marketing,
Planning,
Small firms
ArticleType: Literature review
View HTML
|
View PDF
(76 KB)
| Reprints & Permissions
|
| 854318 |
Developing environmentally conscious product strategies: a qualitative study of selected companies in Germany and Britain
Devashish Pujari, Gillian Wright
(pp. 19-28)
Keywords:
Case studies,
Germany,
Green marketing,
Multinationals,
Strategy,
United Kingdom
ArticleType: Literature review
View HTML
|
View PDF
(63 KB)
| Reprints & Permissions
|
| 854319 |
Industrial mail surveys: techniques for inducing response
David Jobber, Daragh O’Reilly
(pp. 29-34)
Keywords:
Industry,
Mailing,
Response rate,
Surveys
ArticleType: Literature review
View HTML
|
View PDF
(38 KB)
| Reprints & Permissions
|
| 854320 |
Classifying shoppers by their shopping-trip behaviour: a polythetic-divisive method
Mark D. Uncles
(pp. 35-44)
Keywords:
Classification,
Consumer panels,
Grocery industry,
Market segmentation,
Retailing,
Shopping
ArticleType: Literature review
View HTML
|
View PDF
(62 KB)
| Reprints & Permissions
|
| 854321 |
Is the quality of health care changing?: GPs’ views
Sandra Hogarth-Scott, Gillian Wright
(pp. 45-51)
Keywords:
Doctors,
General practice,
Health care,
National Health Service,
Quality
ArticleType: Research paper
View HTML
|
View PDF
(41 KB)
| Reprints & Permissions
|
| 854322 |
Planning for a non-inpatient service: home-based antibiotic treatment
Stephen Parkinson, Daragh O’Reilly, Malcolm Afferson, Peter Davey, Dilip Nathwani, Sharon Parker
(pp. 52-54)
Keywords:
Health care,
Patients
ArticleType: Literature review
View HTML
|
View PDF
(25 KB)
| Reprints & Permissions
|
Logout
Backfiles 
EarlyCite