| 854582 |
Who moved my Muggle? Harry Potter and the marketing imaginarium
Stephen Brown
(pp. 134-148)
Keywords:
Children,
Literature,
Management,
Marketing concept
ArticleType: General review
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(138 KB)
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| 854583 |
Customer retention management: a reflection of theory and practice
Rizal Ahmad, Francis Buttle
(pp. 149-161)
Keywords:
Customer satisfaction,
Relationship marketing,
Retention
ArticleType: Case study
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(118 KB)
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| 854584 |
Memetics: a new paradigm for understanding customer behaviour?
Russell Williams
(pp. 162-167)
Keywords:
Consumer behaviour,
Paradigms
ArticleType: General review
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(76 KB)
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| 854585 |
The sales introspection technique: principles and application
Mary C. LaForge, Stephen J. Grove, Louis H. Stone
(pp. 168-173)
Keywords:
Effectiveness,
Presentations,
Sales,
Training
ArticleType: Research Paper
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(151 KB)
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| 854586 |
Towards a globalized communications strategy: perceptions from New Zealand
Philip James Kitchen, Lynne Eagle
(pp. 174-184)
Keywords:
Communications,
Globalization,
New Zealand,
Strategy
ArticleType: Research paper
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(458 KB)
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| 854587 |
The impact of product-related factors on perceived product safety
Noel Yee-Man Siu, Hon-Yan Wong
(pp. 185-194)
Keywords:
Consumer behaviour,
Perception,
Products,
Safety
ArticleType: Research paper
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(98 KB)
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