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Marketing Intelligence & Planning

Volume 22 Issue 1

Published: 2004 | Start Page: 10

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Articles

Articles
Article No: Article Information:
854659 The future of on-line retailing in the UK: learning from experience
Helen White, Elizabeth Daniel (pp. 10-23)
Keywords: Electronic commerce, Internet, Start-ups, United Kingdom
ArticleType: Research paper
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854660 Just another channel? Marketing communications in e-business
Jennifer Rowley (pp. 24-41)
Keywords: Internet marketing, Marketing channels, Marketing communications
ArticleType: General review
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854661 Internet measurement data – practical and technical issues
Guy W. Mullarkey (pp. 42-58)
Keywords: Advertising media, Advertising research, Data analysis, Internet, Strategic planning
ArticleType: General review
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854662 Measuring marketing performance against the backdrop of intra-organisational change
Rhett H. Walker, Rod Slater, Bill Callaghan, Kosmas Smyrnios, Lester W. Johnson (pp. 59-65)
Keywords: Intangible assets, Marketing, Organizational change, Performance criteria, Shareholder value analysis
ArticleType: General review
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854663 Exploring the need for emotional intelligence and awareness among sales representatives
Dean R. Manna, Alan D. Smith (pp. 66-83)
Keywords: Psychology, Sales force, Surveys, United States of America
ArticleType: Research paper
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854664 Dual-perspective SWOT: a synthesis of marketing intelligence and planning
Milorad M. Novicevic, Michael Harvey, Chad W. Autry, Edward U. Bond III (pp. 84-94)
Keywords: Business planning, Intelligence, Strategic management, SWOT analysis
ArticleType: Conceptual Paper
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854665 Developing an account-management lifecycle for advertising agency-client relationships
David S. Waller (pp. 95-112)
Keywords: Accounts management, Advertising agencies, Customer relations
ArticleType: Literature review
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