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Volume 22 Issue 2

Published: 2004 | Start Page: 128

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Articles

Articles
Article No: Article Information:
854666 Marketing strategy, contextual factors and performance: An investigation of their relationship
Bishnu Sharma (pp. 128-143)
Keywords: Australia, Manufacturing industries, Marketing strategy, Organizational performance
ArticleType: Research Paper
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854667 In search of market orientation: An experiment in key account management
Norman Brady (pp. 144-159)
Keywords: Internal marketing, Key account management, Market orientation, Relationship marketing
ArticleType: Research paper
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854668 The design, implementation and monitoring of a CRM programme: a case study
Adam Lindgreen (pp. 160-186)
Keywords: Customer relations, Design, Newspaper publishers, Scandinavia
ArticleType: Case study
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854669 Analysing competitors' online persuasive themes with text mining
Elaine K.F. Leong, Michael T. Ewing, Leyland F. Pitt (pp. 187-200)
Keywords: Competitive analysis, Data handling, Internet, Product positioning, Text retrieval
ArticleType: Research paper
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854670 Marketing consumer services internationally: Localisation and standardisation revisited
Ali Kanso, Philip J. Kitchen (pp. 201-215)
Keywords: Advertising, International marketing, Market orientation
ArticleType: Research paper
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854671 Company price tag shifts caused by new CEOs
A. Bruce Clark (pp. 216-227)
Keywords: Chief executives, Management buyouts, Organizational change, Turnarounds
ArticleType: Research paper
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854672 Have it your way: consumer attitudes toward personalized marketing
Ronald E. Goldsmith, Jon B. Freiden (pp. 228-239)
Keywords: Attitudes, Customer relations, Marketing, Mass customization
ArticleType: Research paper
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854673 The strategic corporate intelligence and transformational marketing model
Peter R.J. Trim (pp. 240-256)
Keywords: Marketing intelligence, Marketing opportunities, Modelling, Strategic marketing
ArticleType: Research Paper
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