| 1454028 |
Measuring delayed and long-term effects of pricing decisions on market share
Nobuhiko Terui
(pp. 264-283)
Keywords:
Autoregressive processes,
Data analysis,
Elasticity,
Market share
ArticleType: Research paper
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(495 KB)
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| 854674 |
New technology and the changing role of marketing
Alan Tapp, Tim Hughes
(pp. 284-296)
Keywords:
Electronic commerce,
Internet,
Knowledge management,
Marketing management,
Relationship marketing
ArticleType: Research paper
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(89 KB)
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| 854675 |
Electronic marketing, the new kid on the block
Sally Harridge-March
(pp. 297-309)
Keywords:
Electronic commerce,
Internet marketing,
Retailing
ArticleType: General review
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(89 KB)
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| 854676 |
From servicescape to “cyberscape”
Russell Williams, Miriam Dargel
(pp. 310-320)
Keywords:
Electronic commerce,
Internet,
Worldwide web
ArticleType: General review
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(131 KB)
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| 854677 |
Constructing futures in new attractors
Peter J. Murray, Philip J. Kitchen
(pp. 321-334)
Keywords:
Chaos theory,
Marketing models,
Modelling,
Predictive process
ArticleType: General review
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(713 KB)
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| 854678 |
QFD strategy house: an innovative tool for linking marketing and manufacturing strategies
Marvin E. Gonzalez, Gioconda Quesada, Rene Mueller, Carlo A. Mora-Monge
(pp. 335-348)
Keywords:
Competitive strategy,
Marketing strategy,
Quality function deployment,
Quality management
ArticleType: Conceptual Paper
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(474 KB)
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| 854679 |
Small business owner-managers and their attitude to risk
Audrey Gilmore, David Carson, Aodheen O'Donnell
(pp. 349-360)
Keywords:
Owner-managers,
Risk management,
Small enterprises
ArticleType: Research paper
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(86 KB)
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