| 854680 |
Adopters of new food products in India
Shu-Shian Ling, Ho Jung Choo, Dawn Thorndike Pysarchik
(pp. 371-391)
Keywords:
Consumers,
Food products,
India
ArticleType: Research paper
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(124 KB)
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| 854681 |
Technology integration: Perceptions of sales force automation in Thailand's life assurance industry
Ravipa Larpsiri, Mark Speece
(pp. 392-406)
Keywords:
Insurance,
Perception,
Sales force,
Technology-led strategy,
Thailand
ArticleType: Research paper
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(98 KB)
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| 854682 |
Engaging in complaint behaviour: An Indonesian perspective
Ian Phau, Riana Puspita Sari
(pp. 407-426)
Keywords:
Complaints,
Consumer behaviour,
Indonesia
ArticleType: Research paper
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(113 KB)
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| 854683 |
Consumer responses to environmental advertising in China
Ricky Y.K. Chan
(pp. 427-437)
Keywords:
Advertising,
China,
Communications,
Consumers,
Environmental management
ArticleType: Research paper
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(84 KB)
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| 1502697 |
The relationship of cultural values and message strategies in service advertising
H.C. Susan Tai
(pp. 438-454)
Keywords:
Advertising,
Hong Kong,
National cultures,
United States of America
ArticleType: Research paper
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(105 KB)
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| 854685 |
Assessing the francophone West Africa market: An ETOP analysis
Raphaël K. Akamavi, Andrew McKevitt, Agyenim Boateng
(pp. 455-471)
Keywords:
Business environment,
Emerging markets,
International business,
West Africa
ArticleType: General review
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(204 KB)
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| 854686 |
Market segmentation based on level of acculturation
Frederick A. Palumbo, Ira Teich
(pp. 472-484)
Keywords:
Acculturation,
Ethnic minorities,
Europe,
Hispanics,
Immigrants
ArticleType: General review
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(89 KB)
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