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Marketing Intelligence & Planning

Volume 22 Issue 5

Published: 2004 | Start Page: 492


Special Issue: The academic practitioner divide in marketing - myth or reality
Guest Editor(s): Ross Brennan
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Articles

Articles
Article No: Article Information:
854687 Should we worry about an “academic-practitioner divide” in marketing?
Ross Brennan (pp. 492-500)
Keywords: Communication, Management effectiveness, Marketing management
ArticleType: General review
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854688 Business-to-business marketing: What is important to the practitioner?
Gary Reed, Vicky Story, Jim Saker (pp. 501-510)
Keywords: Business-to-business marketing, Marketing intelligence, Private sector organizations, Public sector organizations
ArticleType: General review
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854689 In search of relevance: Is there an academic-practitioner divide in business-to-business marketing?
Ross Brennan, Paul Ankers (pp. 511-519)
Keywords: Business-to-business marketing, Management effectiveness
ArticleType: Research paper
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854690 Barriers to practical use of academic marketing knowledge
Geir Grundvåg Ottesen, Kjell Grønhaug (pp. 520-530)
Keywords: Educational personnel, Market orientation, Marketing management
ArticleType: General review
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854691 Refocusing marketing to reflect practice: The changing role of marketing for business
Patrick McCole (pp. 531-539)
Keywords: Marketing information, Marketing theory
ArticleType: General review
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854692 How effectively do marketing journals transfer useful learning from scholars to practitioners?
Keith Crosier (pp. 540-556)
Keywords: Communication, Journals, Marketing management, Working practices
ArticleType: General review
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854693 Making marketers accountable:a failure of marketing education?
Susan Baker, Sue Holt (pp. 557-567)
Keywords: Marketing assets, Marketing audit, Marketing information
ArticleType: General review
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854694 In search of relevance and rigour for research in marketing
Constantine S. Katsikeas, Matthew J. Robson, James M. Hulbert (pp. 568-578)
Keywords: Business environment, Market research, Marketing information, Research
ArticleType: General review
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854695 A call to arms for applied marketing academics
Alan Tapp (pp. 579-590)
Keywords: Business environment, Market research, Research
ArticleType: General review
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