| 854696 |
Internet market segmentation – an exploratory study of critical success factors
Tom M.Y. Lin, Pin Luarn, Peter K.Y. Lo
(pp. 601-622)
Keywords:
Critical success factors,
Internet marketing,
Market segmentation
ArticleType: Research paper
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(116 KB)
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| 854697 |
Grocery shopping: list and non-list usage
Art Thomas, Ron Garland
(pp. 623-635)
Keywords:
Consumer behaviour,
Fast moving consumer goods,
Research,
Shopping
ArticleType: Research paper
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(92 KB)
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| 854698 |
Measuring attitudinal commitment in business-to-business channels
Stephen James Kelly
(pp. 636-651)
Keywords:
Attitudes,
Business-to-business marketing,
Channel relationships,
Supply chain management
ArticleType: General review
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(213 KB)
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| 854699 |
Customer service and organizational learning in the context of strategic marketing
Yang-Im Lee
(pp. 652-662)
Keywords:
Customer service management,
Organizational culture,
Relationship marketing,
Strategic marketing
ArticleType: General review
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(223 KB)
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| 854700 |
Lenses and mirrors: the customer perspective on part-time marketers
Michael John Harker
(pp. 663-672)
Keywords:
Focus groups,
Part-time workers,
Relationship marketing
ArticleType: Research paper
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(74 KB)
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| 854701 |
Contemporary marketing practice: theoretical propositions and practical implications
Adam Lindgreen, Roger Palmer, Joëlle Vanhamme
(pp. 673-692)
Keywords:
Database marketing,
Development,
Electronic commerce,
Marketing,
Marketing strategy,
Relationship marketing
ArticleType: Research Paper
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(262 KB)
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