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Marketing Intelligence & Planning

Volume 22 Issue 7

Published: 2004 | Start Page: 700

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Articles

Articles
Article No: Article Information:
854702 Market orientation in Indian organizations: an empirical study
Navdeep Aggarwal, Raghbir Singh (pp. 700-715)
Keywords: Attitudes, Market orientation, Senior management
ArticleType: Research paper
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854703 An applied e-business approach for reinsurance services
Andrew J. Czuchry, Mahmoud M. Yasin, Florian Sallmann (pp. 716-731)
Keywords: Case studies, Electronic commerce, Reinsurance
ArticleType: Research paper
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854704 University strategic marketing activities and business school performance
Kevin Hammond, Harry Harmon, Robert Webster, Mike Rayburn (pp. 732-741)
Keywords: Marketing planning, Performance management, Strategic marketing, Surveys, Universities
ArticleType: Research paper
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854705 Customer-to-customer developments in (r)etailing: A case study of betting exchanges in the UK
Peter Jones, David Hillier, David Turner, Daphne Comfort (pp. 742-750)
Keywords: Betting, Electronic commerce, Internet, Retailing
ArticleType: Case study
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854706 WebStra: a web-based intelligent system for formulating marketing strategies and associated e-commerce strategies
Shuliang Li (pp. 751-760)
Keywords: Decision support systems, Electronic commerce, Marketing planning, Marketing strategy, Worldwide web
ArticleType: Research Paper
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854707 Internet-enabled technology in knowledge-intensive business services: A comparison of Northern Ireland, the Republic of Ireland and New Zealand
Patrick McCole, Elaine Ramsey (pp. 761-779)
Keywords: Electronic commerce, Internet marketing, Marketing models, Small to medium-sized enterprises, Worldwide web
ArticleType: General review
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854708 Co-opetition: the organisation of the future
Mosad Zineldin (pp. 780-790)
Keywords: Business excellence, Competitive strategy, Economic cooperation, Organizations
ArticleType: General review
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