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European Journal of Innovation Management
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European Journal of Innovation Management

Volume 1 Issue 3

Published: 1998 | Start Page: 106

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Articles

Articles
Article No: Article Information:
872461 The world’s path to the better mousetrap: myth or reality? An empirical investigation into the launch strategies of high and low advantage new products
Erik Jan Hultink, Susan Hart (pp. 106-122)
Keywords: New product development, Product launch, Project management, Strategy
ArticleType: Research paper
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872462 Innovating in reverse: services and the reverse product cycle
Faïz Gallouj (pp. 123-138)
Keywords: Innovation, Models, Service industries
ArticleType: Research paper
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872463 Investigation of the relationship between total quality and innovation: a research study involving small organisations
Rodney McAdam, Gren Armstrong, Brigitta Kelly (pp. 139-147)
Keywords: Corporate culture, Implementation, Innovation, Small firms, TQM
ArticleType: Research paper
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872464 Activity-based management and the product development process
Paolo Maccarrone (pp. 148-156)
Keywords: Activity-based costing, Cost drivers, Life-cycle costing, Performance measurement, Product development
ArticleType: Research Paper
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