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European Journal of Innovation Management
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European Journal of Innovation Management

Volume 2 Issue 1

Published: 1999 | Start Page: 6

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Articles

Articles
Article No: Article Information:
872465 Successful market innovation
Axel Johne (pp. 6-11)
Keywords: Innovation, Marketing planning, Process innovation, Product planning
ArticleType: Viewpoint
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872466 TQM and business innovation
Angel R. Martínez Lorente, Frank Dewhurst, Barrie G. Dale (pp. 12-19)
Keywords: BPR, Information technology, Innovation, TQM
ArticleType: General review
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872467 The effectiveness of market information in enhancing new product success rates
Susan Hart, Nikolaos Tzokas, Michael Saren (pp. 20-35)
Keywords: Effectiveness, Innovation, Market intelligence, New product development, Success
ArticleType: Conceptual Paper
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872468 Benchmarking for brand innovation
Pervaiz K. Ahmed, Mohamed Zairi (pp. 36-48)
Keywords: Benchmarking, Brands, Cosmetics industry, Innovation
ArticleType: Research paper
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