| 872473 |
Strategic innovation at large companies through strategic community management – an NTT multimedia revolution case study
Mitsuru Kodama
(pp. 95-108)
Keywords:
Innovation,
Multimedia,
Partnering,
Strategy
ArticleType: Research paper
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(640 KB)
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| 872474 |
From direct to hybrid marketing: a new IBM go-to-market model
Alessandro Gandolfo, Franco Padelletti
(pp. 109-117)
Keywords:
Distribution channels,
Information technology,
Innovation,
Marketing
ArticleType: Case study
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(240 KB)
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| 872475 |
Managing and organizing innovation in the knowledge economy
Jon-Arild Johannessen, Johan Olaisen, Jon-Arild Johannessen, Bjørn Olsen
(pp. 116-128)
Keywords:
Innovation,
Knowledge workers,
Process management,
Vision
ArticleType: Research paper
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(184 KB)
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| 872476 |
Measuring the dimensions of market knowledge competence in new product development
Tiger Li, S. Tamer Cavusgil
(pp. 129-146)
Keywords:
Market intelligence,
Marketing,
Measurement,
Product management,
R&D
ArticleType: Research Paper
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(230 KB)
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