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European Journal of Innovation Management
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European Journal of Innovation Management

Volume 3 Issue 3

Published: 2000 | Start Page: 116

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Articles

Articles
Article No: Article Information:
872486 The multicultural context of brand loyalty
Fred Palumbo, Paul Herbig (pp. 116-125)
Keywords: Brand loyalty, Brands, Innovation, Marketing strategy, New product development
ArticleType: General review
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872487 Integrating product and technology development
Anders Drejer (pp. 125-136)
Keywords: Integration, New product development, Technology
ArticleType: Research paper
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872488 Psychological characteristics and process: the role of entrepreneurship in Spanish SMEs
Montserrat Entrialgo, Esteban Fernández, Camilo J. Vázquez (pp. 137-149)
Keywords: Entrepreneurship, Strategy, Success
ArticleType: Research paper
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872489 Success and failure of 50 innovation projects in Dutch companies
Anton J. Cozijnsen, Willem J. Vrakking, Mariska van IJzerloo (pp. 150-159)
Keywords: Company failures, Innovation, Project management, Success, The Netherlands
ArticleType: General review
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872490 NPD frameworks: a holistic examination
Charles Shepherd, Pervaiz K. Ahmed (pp. 160-173)
Keywords: Customer requirements, New product development, Performance
ArticleType: Research paper
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