| 853969 |
Marketing is not dead: a response to “Elegy on the death of marketing”
Patrick McCole
(pp. 1349-1354)
Keywords:
Internet,
Marketing
ArticleType: Conceptual paper
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(57 KB)
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| 853970 |
Service elimination decision-making: The identification of financial services as candidates for elimination
Paraskevas C. Argouslidis, Fiona McLean
(pp. 1355-1381)
Keywords:
Auditing,
Financial institutions,
Financial services,
Product elimination,
Product range,
United Kingdom
ArticleType: Research paper
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(179 KB)
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| 853971 |
The use of customer language in international marketing communication in the Scottish food and drink industry
Rita Marcella, Sylvie Davies
(pp. 1382-1395)
Keywords:
Communication,
Exports,
Food and drink products,
Language,
Marketing strategy,
Scotland
ArticleType: Research paper
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(438 KB)
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| 853972 |
How “ready” are customers for mass customisation? An exploratory investigation
Ahmet Bardakci, Jeryl Whitelock
(pp. 1396-1416)
Keywords:
Cars,
Customers,
Customization,
Standardization,
United Kingdom
ArticleType: Research paper
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(263 KB)
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| 853973 |
Will agencies ever “get” (or understand) IMC?
Philip J. Kitchen, Don E. Schultz, Ilchul Kim, Dongsub Han, Tao Li
(pp. 1417-1436)
Keywords:
Advertising,
Integrated marketing communications,
Public relations
ArticleType: Research paper
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(175 KB)
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| 853974 |
An evaluation of external factors in the decision of UK industrial firms to enter a new non-domestic market: an exploratory study
Jeryl Whitelock, David Jobber
(pp. 1437-1455)
Keywords:
Factor analysis,
International marketing. Market entry,
Marketing decision making,
Strategic choices
ArticleType: Research paper
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(113 KB)
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| 853975 |
Capabilities for strategic flexibility: a cognitive content framework
Ian A. Combe, Gordon E. Greenley
(pp. 1456-1480)
Keywords:
Cognition,
Competitive advantage,
Dynamics,
Marketing,
Marketing strategy
ArticleType: Research paper
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(130 KB)
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| 853976 |
Managing a firm's behavior through market orientation development: some empirical findings
Spiros P. Gounaris, George J. Avlonitis, Paulina Papastathopoulou
(pp. 1481-1508)
Keywords:
Behaviour modification,
Classification,
Market orientation
ArticleType: Research paper
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(229 KB)
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| 853977 |
Factors predicting the effectiveness of celebrity endorsement advertisements
David H. Silvera, Benedikte Austad
(pp. 1509-1526)
Keywords:
Advertising,
Product endorsement,
Social attitudes
ArticleType: Research paper
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(147 KB)
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| 853978 |
Attributions on dissatisfying service encounters: A cross-cultural comparison between Canadian and PRC consumers
Patrick S. Poon, Michael K. Hui, Kevin Au
(pp. 1527-1540)
Keywords:
Canada,
China,
Cross-cultural studies,
Service improvements,
Services
ArticleType: Research paper
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(102 KB)
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| 853979 |
Retail sales explanations: resolving unsatisfactory sales encounters
Jarrad Dunning, Aron O'Cass, Anthony Pecotich
(pp. 1541-1561)
Keywords:
Complaints,
Customer satisfaction,
Service levels
ArticleType: Research paper
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(249 KB)
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| 853980 |
Retailing in the voluntary sector: the role of the Scottish food co-operatives
Paul Freathy, Caroline Hare
(pp. 1562-1576)
Keywords:
Communities,
Disadvantaged groups,
Food products,
Retailing,
Voluntary organizations
ArticleType: Research paper
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(94 KB)
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| 853981 |
Service quality and customer retention: building long-term relationships
Karin A. Venetis, Pervez N. Ghauri
(pp. 1577-1598)
Keywords:
Business-to-business marketing,
Customer retention,
Customer services quality
ArticleType: Research paper
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(290 KB)
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