| 854058 |
A brand share prediction model based on several disparate sources of data: an empirical model of detergent choice in Mumbai, India
Arindam Banerjee
(pp. 3-22)
Keywords:
Advertising,
Brand development,
Choice modelling,
Emerging markets,
Nested logit,
Prediction model
ArticleType: Research Paper
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(506 KB)
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| 854059 |
Firm-specific characteristics and logistics outsourcing by Chinese manufacturers
Junjie Hong, Anthony T.H. Chin, Binglian Liu
(pp. 23-36)
Keywords:
China,
Firm-specific characteristics,
Logistics outsourcing
ArticleType: Research paper
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(478 KB)
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| 854060 |
Modelling distributor performance index using system dynamics approach
Dinesh Sharma, B.S. Sahay, Amit Sachan
(pp. 37-67)
Keywords:
Distributor performance,
India,
Performance index,
System dynamics
ArticleType: Research paper / Case study
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(580 KB)
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| 854061 |
E-commerce development in China and its implication for business
Xiaodong Wong, David C. Yen, Xiang Fang
(pp. 68-83)
Keywords:
E-commerce,
Internet,
Survey
ArticleType: Research paper
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(541 KB)
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