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International Marketing Review

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Volume 21 Issue 6

Published: 2004 | Start Page: 563

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Articles

Articles
Article No:	Article Information:
855583	Why marketers need a new concept of culture for the global knowledge economy Nigel Holden (pp. 563-572) Keywords: Culture (sociology), International marketing, Knowledge management, Marketing management ArticleType: General review View HTML \| View PDF (80 KB) \| Reprints & Permissions
855584	Identifying successful marketing strategies by export regional destination Nora Lado, Ester Martínez-Ros, Ana Valenzuela (pp. 573-597) Keywords: Export markets, Exports, International business, Markets ArticleType: Research Paper View HTML \| View PDF (140 KB) \| Reprints & Permissions
855585	Consumer attitude toward gray market goods Jen-Hung Huang, Bruce C.Y. Lee, Shu Hsun Ho (pp. 598-614) Keywords: Consumer behaviour, Intangible assets, International marketing, Supply chain management ArticleType: Research Paper View HTML \| View PDF (134 KB) \| Reprints & Permissions
855586	Global procurement of service activities by service firms Masaaki Kotabe, Janet Y. Murray (pp. 615-633) Keywords: Globalization, Management strategy, Procurement, Services ArticleType: Research paper View HTML \| View PDF (116 KB) \| Reprints & Permissions
855587	Virtual exhibitions: an exploratory study of Middle East exhibitors' dispositions Liz Lee-Kelley, David Gilbert, Nada F. Al-Shehabi (pp. 634-644) Keywords: International marketing, Internet marketing, Promotional methods ArticleType: Research paper View HTML \| View PDF (96 KB) \| Reprints & Permissions
855588	An inquiry into born-global firms in Europe and the USA Gary Knight, Tage Koed Madsen, Per Servais (pp. 645-665) Keywords: Denmark, Globalization, International marketing, Marketing strategy, United States of America ArticleType: Research paper View HTML \| View PDF (192 KB) \| Reprints & Permissions

Book Review

Winning Strategies for the New Latin Markets
Item No:	Item Information
1492946	Winning Strategies for the New Latin Markets Journal: International Marketing Review Vol : 21 Issue: 6 Author(s): John E. Spillan View HTML

Business and Management Research: How to Complete Your Research Project Successfully
Item No:	Item Information
1492947	Business and Management Research: How to Complete Your Research Project Successfully Journal: International Marketing Review Vol : 21 Issue: 6 Author(s): Kevin E. Voss View HTML

Children – Consumption, Advertising and Media
Item No:	Item Information
1492948	Children – Consumption, Advertising and Media Journal: International Marketing Review Vol : 21 Issue: 6 Author(s): Ronald B. Mitchell View HTML