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Journal of Consumer Marketing


Volume 21 Issue 7

Published: 2004 | Start Page: 451


Special Issue: The value chain and marketing
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Articles

Articles
Article No: Article Information:
856517 Value chains in health care
Dennis A. Pitta, Michael V. Laric (pp. 451-464)
Keywords: Health services, Value chain
ArticleType: Conceptual Paper
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856518 The demand chain as an integral component of the value chain
David Walters, Mark Rainbird (pp. 465-475)
Keywords: Supply and demand, Supply chain management, Value chain
ArticleType: General review
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856519 Positioning strategies in the value-added chain of the biopharmaceutical sector: the case of UK SMEs
Calin Gurau (pp. 476-485)
Keywords: Market position, Pharmaceuticals industry, Small to medium-sized enterprises, United Kingdom, Value added, Value chain
ArticleType: Research Paper
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856520 Customer value-chain involvement for co-creating customer delight
Oswald A. Mascarenhas, Ram Kesavan, Michael Bernacchi (pp. 486-496)
Keywords: Consumer behaviours, Customer satisfaction, Value chain
ArticleType: General review
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856521 Integrating the voice of the consumer within the value chain: a focus on value-based labelling communications in the fresh-meat sector
Morven G. McEachern, Monika J.A. Schröder (pp. 497-509)
Keywords: Labelling, Meat, Supply chain management, United Kingdom, Value added, Value chain
ArticleType: Research Paper
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856522 Maintaining positive returns in the value and supply chain: applying tomorrow's marketing skills
Dennis A. Pitta, Frank J. Franzak, Michael W. Little (pp. 510-519)
Keywords: Customer orientation, Relationship marketing, Supply chain management, Value chain
ArticleType: Conceptual Paper
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