| 856517 |
Value chains in health care
Dennis A. Pitta, Michael V. Laric
(pp. 451-464)
Keywords:
Health services,
Value chain
ArticleType: Conceptual Paper
View HTML
|
View PDF
(271 KB)
| Reprints & Permissions
|
| 856518 |
The demand chain as an integral component of the value chain
David Walters, Mark Rainbird
(pp. 465-475)
Keywords:
Supply and demand,
Supply chain management,
Value chain
ArticleType: General review
View HTML
|
View PDF
(276 KB)
| Reprints & Permissions
|
| 856519 |
Positioning strategies in the value-added chain of the biopharmaceutical sector: the case of UK SMEs
Calin Gurau
(pp. 476-485)
Keywords:
Market position,
Pharmaceuticals industry,
Small to medium-sized enterprises,
United Kingdom,
Value added,
Value chain
ArticleType: Research Paper
View HTML
|
View PDF
(152 KB)
| Reprints & Permissions
|
| 856520 |
Customer value-chain involvement for co-creating customer delight
Oswald A. Mascarenhas, Ram Kesavan, Michael Bernacchi
(pp. 486-496)
Keywords:
Consumer behaviours,
Customer satisfaction,
Value chain
ArticleType: General review
View HTML
|
View PDF
(154 KB)
| Reprints & Permissions
|
| 856521 |
Integrating the voice of the consumer within the value chain: a focus on value-based labelling communications in the fresh-meat sector
Morven G. McEachern, Monika J.A. Schröder
(pp. 497-509)
Keywords:
Labelling,
Meat,
Supply chain management,
United Kingdom,
Value added,
Value chain
ArticleType: Research Paper
View HTML
|
View PDF
(214 KB)
| Reprints & Permissions
|
| 856522 |
Maintaining positive returns in the value and supply chain: applying tomorrow's marketing skills
Dennis A. Pitta, Frank J. Franzak, Michael W. Little
(pp. 510-519)
Keywords:
Customer orientation,
Relationship marketing,
Supply chain management,
Value chain
ArticleType: Conceptual Paper
View HTML
|
View PDF
(97 KB)
| Reprints & Permissions
|