| 856739 |
Differential pricing of industrial services: the case of inventory financing
Don P. Holdren, Craig A. Hollingshead
(pp. 7-16)
Keywords:
Financial management,
Financial risk,
Industrial marketing,
Inventory,
Inventory control,
Pricing strategy
ArticleType: Research Paper
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(74 KB)
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| 856740 |
On achieving exoneration after a product safety industrial crisis
George J. Siomkos
(pp. 17-29)
Keywords:
Crisis management,
Industrial marketing,
Organizational policy,
Product management,
Product recall,
Responsibility
ArticleType: Research paper
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(102 KB)
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| 856741 |
Organizational buying of capital equipment involving persons across several authority levels
Arch G. Woodside, Timo Liukko, Risto Vuori
(pp. 30-48)
Keywords:
Capital equipment,
Hierarchy,
Purchasing,
Retail trade,
Supermarkets
ArticleType: Research paper
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(147 KB)
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| 856742 |
Evaluation of information sources in industrial marketing: implications for media planning in the Arabian Gulf
Secil Tuncalp
(pp. 49-60)
Keywords:
Industrial marketing,
International marketing,
Marketing communications,
Marketing planning,
Media,
Saudi Arabia
ArticleType: Research paper
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(89 KB)
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| 856743 |
Internal diffusion of high technology industrial innovations: an empirical study
Susan H. Higgins, Patrick T. Hogan
(pp. 61-75)
Keywords:
Business-to-business marketing,
Channel relationships,
Diffusion,
Information engineering,
Innovation
ArticleType: Research paper
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(115 KB)
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