| 856891 |
The normative imperatives of business and marketing strategy: grounding strategy in resource-advantage theory
Shelby D. Hunt, Caroline Derozier
(pp. 5-22)
Keywords:
Corporate strategy,
Marketing strategy,
Relationship marketing,
Resource efficiency
ArticleType: General review
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(256 KB)
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| 856892 |
Diffusion process models and strategic performance theory for new B2B electronic ventures
Arch Woodside, Samir Gupta, Jack Cadeaux
(pp. 23-38)
Keywords:
Corporate ventures,
Innovation,
Internet,
Marketing
ArticleType: Research paper
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(773 KB)
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| 856893 |
Understanding sales quotas: an exploratory investigation of consequences of failure
Charles H. Schwepker Jr, David J. Good
(pp. 39-48)
Keywords:
Performance measures,
Sales force,
Sales forecasting,
Sales management
ArticleType: Research paper
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(128 KB)
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| 856894 |
Does customer portfolio analysis relate to customer performance? An empirical analysis of alternative strategic perspective
Teck-Yong Eng
(pp. 49-67)
Keywords:
Customer records,
Data analysis,
Performance measures,
United Kingdom
ArticleType: Research paper
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(316 KB)
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| 856895 |
Toward the creation of an eco-oriented corporate culture: a proposed model of internal and external antecedents leading to industrial firm eco-orientation
George Stone, Mathew Joseph, Jeffrey Blodgett
(pp. 68-84)
Keywords:
Ecology,
Organizational behaviour,
Organizational culture
ArticleType: Research Paper
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(171 KB)
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