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Journal of Business & Industrial Marketing

Volume 19 Issue 2

Published: 2004 | Start Page: 97


Special Issue: Pathways less traveled to value creation: interaction, dialogue and knowledge generation
Guest Editor(s): David Ballantyne
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Articles

Articles
Article No: Article Information:
856896 Pathways less traveled to value creation: interaction, dialogue and knowledge generation
David Ballantyne (pp. 97-98)
Keywords: Communication, Knowledge management, Relationship marketing
ArticleType: General review
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1509200 The relationship marketing process: communication, interaction, dialogue, value
Christian Grönroos (pp. 99-113)
Keywords: Communication, Relationship marketing
ArticleType: Conceptual Paper
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1509201 Dialogue and its role in the development of relationship specific knowledge
David Ballantyne (pp. 114-123)
Keywords: Communication, Innovation, Knowledge management, Relationship marketing, Trust
ArticleType: General review
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856899 Competitive advantage, knowledge and relationship marketing: where, what and how?
Nikolaos Tzokas, Michael Saren (pp. 124-135)
Keywords: Communication, Competitive advantage, Knowledge management, Knowledge organizations, Relationship marketing
ArticleType: General review
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856900 Return on relationships (ROR): the value of relationship marketing and CRM in business-to-business contexts
Evert Gummesson (pp. 136-148)
Keywords: Balanced scorecard, Business-to-business marketing, Customer relations, Intellectual capital, Relationship marketing
ArticleType: General review
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856901 Future directions in marketing knowledge: a panoramic perspective from Hollywood
A. “Bruce” Smithee, Tommy Lee (pp. 149-154)
Keywords: Interpersonal relations, Knowledge management, Marketing philosophy, Metaphors, Relationship marketing
ArticleType: General review
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