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Journal of Business & Industrial Marketing
Volume 19 Issue 3
Published:
2004 |
Start Page:
165
Special Issue:
The role of information and communications technology in transforming marketing theory and practice
Guest Editor(s):
Peter Naude and Christopher P. Holland
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EarlyCite
Articles
Articles
Article No:
Article Information:
856902
The role of information and communications technology in transforming marketing theory and practice
Pete Naudé, Christopher P. Holland (pp. 165-166)
Keywords:
Change management
,
Communications
,
Marketing theory
,
Technology led strategy
ArticleType:
General review
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(38 KB) |
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856903
The metamorphosis of marketing into an information-handling problem
Christopher P. Holland, Pete Naudé (pp. 167-177)
Keywords:
Information
,
Marketing management
,
Marketing theory
ArticleType:
General review
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(268 KB) |
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856904
Conducting market research using the Internet: the case of Xenon Laboratories
Andy Lockett, Ian Blackman (pp. 178-187)
Keywords:
Credit cards
,
Expenses
,
Financial services
,
International accounting
,
Internet
,
Market research
ArticleType:
Case study
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(97 KB) |
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856905
Buyer-seller relationships and information sources in an e-commerce world
Dawn R. Deeter-Schmelz, Karen Norman Kennedy (pp. 188-196)
Keywords:
Buyer-seller relationships
,
Electronic commerce
,
Information systems
ArticleType:
Research paper
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(93 KB) |
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856906
The impact of information technology deployment on trust, commitment and value creation in business relationships
Ricky Ryssel, Thomas Ritter, Hans Georg Gemünden (pp. 197-207)
Keywords:
Computer applications
,
Information science
,
Organizational culture
ArticleType:
Research Paper
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(207 KB) |
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856907
Strategic alliances: incorporating the impact of e-business technological innovations
Frank Tian Xie, Wesley J. Johnston (pp. 208-222)
Keywords:
Electronic commerce
,
Joint ventures
,
Performance management
,
Strategic alliances
ArticleType:
Conceptual Paper
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(197 KB) |
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