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Journal of Business & Industrial Marketing

Volume 19 Issue 6

Published: 2004 | Start Page: 359


Special Issue: Business-to-business marketing in Latin America
Guest Editor(s): Thomas G. Brashear and James S. Boles
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Articles

Articles
Article No: Article Information:
856918 Rationale and strategies of Latin American companies entering, maintaining or leaving US markets
Arturo Z. Vasquez-Parraga, Reto Felix, Aberdeen Leila Borders (pp. 359-371)
Keywords: Business-to-business marketing, Management strategy, Market entry, Marketing strategy, Mexico, United States of America
ArticleType: Research paper
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856919 The use of online marketplaces for competitive advantage: a Latin American perspective
Andrew J. Rohm, Vishal Kashyap, Thomas G. Brashear, George R. Milne (pp. 372-385)
Keywords: Business-to-business marketing, Electronic commerce, Internet
ArticleType: General review
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856920 Benchmarking business-to-business marketing practices in emerging and developed economies: Argentina compared to the USA and New Zealand
Jaqueline Pels, Roderick J. Brodie, Wesley J. Johnston (pp. 386-396)
Keywords: Argentina, Business-to-business marketing, Emerging markets, Marketing, New Zealand, United States of America
ArticleType: Research paper
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856921 Trust and negotiation tactics: perceptions about business-to-business negotiations in Mexico
Mohammad Elahee, Charles M. Brooks (pp. 397-404)
Keywords: Competitive strategy, Ethics, Mexico, Negotiating, Trust
ArticleType: Research Paper
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856922 Coordinating B2B cross-border supply chains: the case of the organic coffee industry
Danny Pimentel Claro, Priscila Borin de Oliveira Claro (pp. 405-414)
Keywords: Brazil, Coffee, Organic foods, Supply chain management, The Netherlands, Trust
ArticleType: Research Paper
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1509202 Supplier-manufacturer relationships In the Brazilian auto industry: an exploration of distinctive elements
Celso Cláudio de Hildebrand e Grisi, Áurea Helena Puga Ribeiro (pp. 415-420)
Keywords: Automotive industry, Brazil, Relationship marketing, Supplier relations
ArticleType: Research paper
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