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Journal of Business & Industrial Marketing

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Volume 19 Issue 7

Published: 2004 | Start Page: 433

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Articles

Articles
Article No: Article Information:
856924 Understanding industrial distributors' expectations of benefits from relationships with suppliers
Amit K. Ghosh,, W. Benoy Joseph,, John T. Gardner, Sharon V. Thach (pp. 433-443)
Keywords: Channel relationships, Distributors, Supplier relations
ArticleType: Research paper
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856925 The use of category management practices to obtain a sustainable competitive advantage in the fast-moving-consumer-goods industry
Kyle Dupre, Thomas W. Gruen (pp. 444-459)
Keywords: Competitive advantage, Fast moving consumer goods, Supply chain management
ArticleType: Research Paper
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856926 Industrial recruitment and economic development: a comparative analysis of competing south-eastern cities using perceptual mapping
Troy A. Festervand (pp. 460-468)
Keywords: Economic development, Industrial marketing, Real estate
ArticleType: Research paper
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856927 Vulnerability in business relationships: the gap between dependence and trust
Göran Svensson (pp. 469-483)
Keywords: Supplier relations, Sweden, Trust
ArticleType: Research paper
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856928 High-tech or high-touch positioning for the regional business market: the case of County Community Bank
Pamela A. Kennett, Julie Z. Sneath, A. Leila Borders (pp. 484-495)
Keywords: Banking, Product positioning, Services
ArticleType: Research paper
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Book Review

The Fundamentals of Business-to-Business Sales and Marketing
Item No: Item Information
1493951 The Fundamentals of Business-to-Business Sales and Marketing
Journal: Journal of Business & Industrial Marketing
Vol : 19 Issue: 7
Author(s): Richard E. Buehrer
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