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Journal of Product & Brand Management

Volume 11 Issue 3

Published: 2002 | Start Page: 134

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Articles

Articles
Article No: Article Information:
857784 A study of the potential effects of the conversion to euro
Pierre Desmet (pp. 134-146)
Keywords: Currency, Euro, Germany, Perception, Pricing, Spain
ArticleType: Research paper
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857785 Price threshold and discount saturation point in Singapore
Roger Marshall, Seow Bee Leng (pp. 147-159)
Keywords: Consumer behaviour, Price discounts, Pricing strategy
ArticleType: Case study
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857786 Comparing fixed price and discounted price strategies: the role of affect on evaluations
Rajneesh Suri, Rajesh V. Manchanda, Chiranjeev S. Kohli (pp. 160-173)
Keywords: Fixed costs, Price, Price discounts, Pricing strategy
ArticleType: Research paper
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857787 Value pricing in presence of network effects
Dingkun Ge (pp. 174-185)
Keywords: Pricing, Pricing strategy, Value
ArticleType: Research paper
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Book Review

Warriors on the High Wire: The Balancing Act of Brand Leadership in the 21st Century
Item No: Item Information
1494110 Warriors on the High Wire: The Balancing Act of Brand Leadership in the 21st Century
Journal: Journal of Product & Brand Management
Vol : 11 Issue: 3
Author(s): Erika Matulich
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