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Journal of Product & Brand Management

Volume 13 Issue 1

Published: 2004 | Start Page: 6

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Articles

Articles
Article No: Article Information:
857830 The brand images of tourism destinations: a study of the saliency of organic images
Graham Hankinson (pp. 6-14)
Keywords: Brand image, Heritage, History, Marketing, Tourism, United Kingdom
ArticleType: Research paper
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857831 Using focus group data to set new product prices
Theodore T. Allen, Kristen M. Maybin (pp. 15-24)
Keywords: Market research, Pricing, Purchasing, Simulation
ArticleType: Research Paper
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857832 Positive brand extension trial and choice of parent brand
Kuang-Jung Chen, Chu-Mei Liu (pp. 25-36)
Keywords: Brand extensions, Trials
ArticleType: Research paper
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857833 The reciprocal effects of extension quality and fit on parent brand attitude
Mary R. Zimmer, Subodh Bhat (pp. 37-46)
Keywords: Attitudes, Brand extensions, Brand management, Quality
ArticleType: Research paper
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857834 Consumer price perceptions after translation to Euro currency
Mai Anttila (pp. 47-55)
Keywords: Currencies, Euro, Finland, Perception, Prices
ArticleType: Research Paper
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857835 Pricing and pirate product market formation
Theo Papadopoulos (pp. 56-63)
Keywords: Copyright law, Marketing environment, Music industry, Pricing
ArticleType: Research paper
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Book Review

Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position
Item No: Item Information
1494114 Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position
Journal: Journal of Product & Brand Management
Vol : 13 Issue: 1
Author(s): Ronald E. Goldsmith
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