| 857836 |
The role of brand name in customization decisions: a search vs experience perspective
Pingjun Jiang
(pp. 73-83)
Keywords:
Brand awareness,
Brand names,
Customization,
Decision making
ArticleType: Research paper
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(135 KB)
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| 857837 |
The internal brand in leading UK charities
Philippa Hankinson
(pp. 84-93)
Keywords:
Brands,
Charities,
Senior management
ArticleType: Research paper
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(118 KB)
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| 857838 |
The LOGMAN model: a logical brand management model
Marc Logman
(pp. 94-104)
Keywords:
Balanced scorecard,
Brand equity,
Brand management,
Marketing mix
ArticleType: Conceptual Paper
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(207 KB)
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| 857839 |
Positioning and branding your organisation
Simon Knox
(pp. 105-115)
Keywords:
Corporate branding,
Customers,
Product positioning,
Value added
ArticleType: General review
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(198 KB)
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| 857840 |
Effects of price premium and product type on the choice of cause-related brands: a Singapore perspective
Saroja Subrahmanyan
(pp. 116-124)
Keywords:
Cause marketing,
Confucianism,
Premium pricing
ArticleType: Research paper
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(267 KB)
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| 857841 |
Exploiting the opportunities of Internet and multi-channel pricing: an exploratory research
Francesca Sotgiu, Fabio Ancarani
(pp. 125-136)
Keywords:
Customers,
Internet,
Pricing,
Value-in-use pricing
ArticleType: General review
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(493 KB)
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