| 857842 |
Brand-country of origin (COO) knowledge and COO image: investigation in an emerging franchise market
Audhesh K. Paswan, Dheeraj Sharma
(pp. 144-155)
Keywords:
Brand management,
Country of origin,
Franchising,
International marketing
ArticleType: Research Paper
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(285 KB)
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| 1509229 |
The relationships among perceived quality, perceived risk and perceived product value
Boris Snoj, Aleksandra Pisnik Korda, Damijan Mumel
(pp. 156-167)
Keywords:
Perception,
Quality concepts,
Risk management
ArticleType: Research paper
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(182 KB)
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| 1509230 |
Dimensionalising on- and offline brands' composite equity
George Christodoulides, Leslie de Chernatony
(pp. 168-179)
Keywords:
Brand equity,
Experts,
Internet
ArticleType: Research Paper
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(173 KB)
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| 857845 |
Comparing double jeopardy effects at the behavioral and attitudinal levels
Subir Bandyopadhyay, Kunal Gupta
(pp. 180-191)
Keywords:
Brand identity,
Brand image,
Brands
ArticleType: Research paper
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(118 KB)
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| 857846 |
Effect of price on the diffusion of cellular subscriptions in Finland
Eeva-Mari Karine, Lauri Frank, Kalle Laine
(pp. 192-199)
Keywords:
Diffusion,
Innovation,
Pricing
ArticleType: Research paper
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(150 KB)
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| 1509231 |
Consumers' perception of odd-ending prices with the introduction of the Euro
Gianluigi Guido, Alessandro Peluso
(pp. 200-210)
Keywords:
Consumer behaviour,
Currencies,
Euro,
Pricing
ArticleType: Research paper
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(178 KB)
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