| 857848 |
The importance of brand equity to customer loyalty
Steven A. Taylor, Kevin Celuch, Stephen Goodwin
(pp. 217-227)
Keywords:
Brand equity,
Customer loyalty
ArticleType: Research Paper
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(135 KB)
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| 857849 |
Own labels choice criteria and perceived characteristics in Greece and Scotland: factors influencing the willingness to buy
Cleopatra Veloutsou, Evangelos Gioulistanis, Luiz Moutinho
(pp. 228-241)
Keywords:
Generics,
Greece,
Scotland
ArticleType: Research paper
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(202 KB)
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| 857850 |
Cross-national applicability of a perceived risk-value model
Sanjeev Agarwal, R. Kenneth Teas
(pp. 242-256)
Keywords:
Brand image,
Pricing,
Quality,
Risk management
ArticleType: Research Paper
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(295 KB)
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| 857851 |
Exploring consumer experiences with a service brand
Aron O'Cass, Debra Grace
(pp. 257-268)
Keywords:
Brands,
Services
ArticleType: Research paper
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(115 KB)
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| 857852 |
An examination of pricing accuracy at retail stores that use scanners
Richard Clodfelter
(pp. 269-278)
Keywords:
Accuracy,
Pricing,
Retailers
ArticleType: Research paper
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(91 KB)
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| 857853 |
Do high prices signal high quality? A theoretical model and empirical results
Jukti K. Kalita, Sharan Jagpal, Donald R. Lehmann
(pp. 279-288)
Keywords:
Consumers,
Pricing,
Quality
ArticleType: Research Paper
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(146 KB)
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