| 857854 |
Using positioning models to measure and manage brand uncertainty
Amit K. Ghosh, Goutam Chakraborty
(pp. 294-302)
Keywords:
Brand awareness,
Brands, Uncertainty management,
Models
ArticleType: Research Paper
View HTML
|
View PDF
(142 KB)
| Reprints & Permissions
|
| 857855 |
Assessing the impact of a very successful price promotion on brand, category and competitor sales
John Dawes
(pp. 303-314)
Keywords:
Competitors,
Consumer behaviour,
Consumer goods,
Price positioning
ArticleType: Research paper
View HTML
|
View PDF
(198 KB)
| Reprints & Permissions
|
| 857856 |
Positioning strategies and incidence of congruence of two UK store card brands
Charles Blankson
(pp. 315-328)
Keywords:
Brands,
Service improvements,
Stores and supermarkets,
Strategic planning,
United Kingdom
ArticleType: Research paper
View HTML
|
View PDF
(118 KB)
| Reprints & Permissions
|
| 857857 |
Factors influencing consumer perceptions of brand trust online
Hong-Youl Ha
(pp. 329-342)
Keywords:
Brand image,
Internet marketing,
Privacy
ArticleType: Research paper
View HTML
|
View PDF
(223 KB)
| Reprints & Permissions
|
| 857858 |
The impact of market structure on pricing objectives of service firms
George J. Avlonitis, Kostis A. Indounas
(pp. 343-358)
Keywords:
Greece,
Market system,
Pricing policy,
Services
ArticleType: Research paper
View HTML
|
View PDF
(115 KB)
| Reprints & Permissions
|
| 857859 |
Duopoly pricing under risk aversion and parameter uncertainty
S. Chan Choi, Sharan Jagpal
(pp. 359-368)
Keywords:
Competitors,
Game theory,
Pricing,
Uncertainty management
ArticleType: General review
View HTML
|
View PDF
(127 KB)
| Reprints & Permissions
|
Logout
Backfiles 
EarlyCite