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Journal of Product & Brand Management

Volume 13 Issue 6

Published: 2004 | Start Page: 379


Special Issue: Behavioral pricing
Guest Editor(s): Hooman Estelami and Sarah Maxwell
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Articles

Articles
Article No: Article Information:
857860 Reference prices in retail advertisements: moderating effects of market price dispersion and need for cognition on consumer value perception and shopping intention
Bidisha Burman, Abhijit Biswas (pp. 379-389)
Keywords: Advertisements, Cognition, Consumers, Prices, Shopping, Values
ArticleType: Research Paper
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857861 Consumer price knowledge in the German retail market
Heiner Evanschitzky, Peter Kenning, Verena Vogel (pp. 390-405)
Keywords: Consumer behaviour, Marketing, Prices, Retailing
ArticleType: Research paper
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857862 Price knowledge: effects of consumers' attitudes towards prices, demographics, and socio-cultural characteristics
Isabel María Rosa-Díaz (pp. 406-428)
Keywords: Attitudes, Consumer behaviour, Prices
ArticleType: Research paper
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857863 Pricing dynamics in the online consumer electronics market
Xiaolin Xing, Fang-Fang Tang, Zhenlin Yang (pp. 429-441)
Keywords: Electronic commerce, Online operations, Pricing, Retailing
ArticleType: Research paper
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857864 Capturing the effects of coupon promotions in scanner panel choice models
Jorge M. Silva-Risso, Randolph E. Bucklin (pp. 442-452)
Keywords: Brand awareness, Coupons, Data handling
ArticleType: Research Paper
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857865 Iso-profit pricing for product lines
David J. Curry (pp. 453-468)
Keywords: Breakeven analysis, Pricing, Pricing policy, Profit, Promotional methods
ArticleType: Research paper
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