| 857866 |
Brand alliance dependency and exclusivity: an empirical investigation
Christina S. Rodrigue, Abhijit Biswas
(pp. 477-487)
Keywords:
Brand identity,
Brand loyalty,
Consumer behaviour,
Strategic alliances
ArticleType: Research paper
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(159 KB)
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| 857867 |
Building brand loyalty through individual stock ownership
Denise D. Schoenbachler, Geoffrey L. Gordon, Timothy W. Aurand
(pp. 488-497)
Keywords:
Brand loyalty,
Buying behaviour,
Investors,
Repeat buying,
stocks and shares
ArticleType: Research paper
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(99 KB)
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| 857868 |
The impact of e-mail marketing on brand loyalty
Marko Merisavo, Mika Raulas
(pp. 498-505)
Keywords:
Brand loyalty,
Consumer behaviour,
Electronic mail,
Marketing strategy
ArticleType: Research paper
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(88 KB)
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| 857869 |
Evaluating potential brand associations through conjoint analysis and market simulation
Dwane Hal Dean
(pp. 506-513)
Keywords:
Brand image,
Data analysis,
Marketing strategy,
Product management,
Simulation
ArticleType: Research paper
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(103 KB)
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| 857870 |
Influence of price endings on price recall: a by-digit analysis
Robert M. Schindler, Rajesh Chandrashekaran
(pp. 514-524)
Keywords:
Cognition,
Consumer behaviour,
Image processing,
Marketing strategy,
Prices,
Promotional methods
ArticleType: Research paper
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(554 KB)
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