| 857960 |
Television: force multiplier or town crier in the global village?
Philip M. Taylor
(pp. 61-72)
Keywords:
Broadcasting,
Politics,
Public relations,
Television
ArticleType: Viewpoint
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(88 KB)
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| 857961 |
Measuring communication impact for university advertising materials
Terry Gatfield, Michelle Barker, Peter Graham
(pp. 73-79)
Keywords:
Communications,
Delphi method,
Higher education,
International marketing
ArticleType: Research paper
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(54 KB)
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| 857962 |
The many faces of English: intra-language variation and its implications for international business
Brian Bloch, Donna Starks
(pp. 80-88)
Keywords:
Communications,
International trade,
Language
ArticleType: Research paper
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(71 KB)
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| 857963 |
Modelling for corporate identity studies: case of identity as communications strategy
Foo Check-Teck, Andy Lowe
(pp. 89-92)
Keywords:
Communications,
Corporate identity,
Indonesia,
Singapore
ArticleType: Research Paper
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(42 KB)
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| 857964 |
Spotlight Strathclyde: police and media strategies
Raymond Boyle
(pp. 93-97)
Keywords:
Communications,
Crime,
Media,
Police,
Public relations
ArticleType: Viewpoint
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(43 KB)
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| 857965 |
Evaluating media exposure: an application of advertising methods to publicity measurement
Yungwook Kim, Jihye Kim, Jungki Park, Youjin Choi
(pp. 98-105)
Keywords:
Crisis management,
Evaluation,
Measurement,
Media,
Planning,
Publicity
ArticleType: Research Paper
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(60 KB)
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