| 857976 |
The corporate communication system of managing
Richard J. Varey, Jon White
(pp. 5-12)
Keywords:
Business strategy,
Corporate communication,
Corporate culture,
Strategic management
ArticleType: Conceptual Paper
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(149 KB)
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| 857977 |
Sponsorship as relationships and networks: implications for research
Rami Olkkonen, Henrikki Tikkanen, Kimmo Alajoutsijärvi
(pp. 12-19)
Keywords:
Interpersonal communication,
Networks,
Relationship marketing,
Sponsorship
ArticleType: Literature review
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(102 KB)
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| 857978 |
Potential, procedures and pitfalls of analysing internal newspapers
Mark Hughes
(pp. 19-25)
Keywords:
Banking,
Internal communications,
Newsletters
ArticleType: Research paper
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(103 KB)
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| 857979 |
Symmetrical communication: does reality support rhetoric?
Sandra Oliver
(pp. 26-33)
Keywords:
Corporate culture,
Crisis management,
Decision making,
Internal communications,
Training
ArticleType: Research paper
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(179 KB)
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| 857980 |
Visual communications – the Japanese experience
Michel Mestre, Alan Stainer, Lorice Stainer, Bill Strom
(pp. 34-41)
Keywords:
Communications,
Information,
Japan,
Non-verbal communication,
Operations management,
Quality of working life
ArticleType: General review
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(112 KB)
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| 857981 |
Corporate reputation versus corporate branding: the realist debate
David Bickerton
(pp. 42-48)
Keywords:
Brand image,
Corporate communications,
Corporate identity,
Corporate image
ArticleType: Research Paper
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(414 KB)
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| 857982 |
Corporate identity: external reality or internal fit?
Olivia Kiriakidou, Lynne J. Millward
(pp. 49-58)
Keywords:
Corporate identity,
Employee attitudes,
Internal communications
ArticleType: Research paper
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(207 KB)
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