| 858005 |
Information sources: is there a gender issue?
Ronald J. Burke
(pp. 7-12)
Keywords:
Gender,
Information,
Internal communications,
Perceptions
ArticleType: Research paper
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(81 KB)
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| 858006 |
Accounting for public relations: exploring radical alternatives
Paul Elmer
(pp. 12-17)
Keywords:
Accounting,
Goodwill,
Intangible assets,
Public relations,
Valuation
ArticleType: General review
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(83 KB)
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| 858007 |
Corporate social responsibility – a PR invention?
Peter Frankental
(pp. 18-23)
Keywords:
Community relations,
Governance,
Public relations,
Social responsibility
ArticleType: General review
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(80 KB)
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| 858008 |
Corporate reputation: seeking a definition
Manto Gotsi, Alan M. Wilson
(pp. 24-30)
Keywords:
Corporate communications,
Corporate image,
Marketing,
Organizational behaviour,
Perceptions,
Symbolism
ArticleType: Literature review
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(570 KB)
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| 858009 |
Measuring corporate reputation
Stewart Lewis
(pp. 31-35)
Keywords:
Consumer behaviour,
Corporate communications,
Corporate image,
Perceptions,
Research
ArticleType: General review
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(479 KB)
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| 858010 |
Measuring visual identity: a multi-construct study
T.C. Melewar
(pp. 36-42)
Keywords:
Corporate communications,
Corporate identity,
International marketing,
Marketing communications
ArticleType: Research Paper
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(104 KB)
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| 858011 |
The Mercedes-Benz A-class crisis
Heike Puchan
(pp. 42-46)
Keywords:
Corporate image,
Crisis management,
Media,
Public relations
ArticleType: Case study
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(82 KB)
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| 858012 |
An agenda model of organisational communication
Tuuli Tukiainen
(pp. 47-52)
Keywords:
Corporate communications,
Corporate culture,
Methodology,
Models
ArticleType: Conceptual Paper
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(85 KB)
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