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Corporate Communications: An International Journal
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Corporate Communications: An International Journal

Volume 7 Issue 2

Published: 2002 | Start Page: 87

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Articles

Articles
Article No: Article Information:
858040 Corporate branding in a banking environment
Anne Daffey, Russell Abratt (pp. 87-91)
Keywords: Banks, Brands, Corporate identity, South Africa, Strategy
ArticleType: Case study
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858041 Corporate branding in the retail sector: a pilot study
Mario Burghausen, Ying Fan (pp. 92-99)
Keywords: Brands, Corporate identity, Retail trade, United Kingdom
ArticleType: Research paper
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858042 Towards an integrated approach to corporate branding – an empirical study
Sabine Einwiller, Markus Will (pp. 100-109)
Keywords: Brands, Communications, Corporate identity, Organization
ArticleType: Research paper
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858043 Event sponsorship in China
Ying Fan, Nico Pfitzenmaier (pp. 110-116)
Keywords: Brands, China, Marketing communications, Sales promotion, Sponsorship
ArticleType: Research paper
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858044 Advertising in China: product branding and beyond
Wen-Ling Liu (pp. 117-125)
Keywords: Advertising, China, Consumer attitudes, Perception
ArticleType: Research paper
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858045 A content newspaper analysis of Dutch industry
Marion A. van Lunenburg (pp. 126-135)
Keywords: Assessment, Companies, Media, The Netherlands
ArticleType: Research paper
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Book Review

Living the Brand
Item No: Item Information
1498177 Living the Brand
Journal: Corporate Communications: An International Journal
Vol : 7 Issue: 2
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Managing Corporate Reputations
Item No: Item Information
1498178 Managing Corporate Reputations
Journal: Corporate Communications: An International Journal
Vol : 7 Issue: 2
Author(s): Richard J. Varey
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