| 858046 |
Communication in postmodern integrated marketing
Tony Proctor, Philip Kitchen
(pp. 144-154)
Keywords:
Communications,
Marketing strategy,
Postmodernism
ArticleType: General review
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(93 KB)
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| 858047 |
Sports advertising in print media: the case of 2000 Olympic Games
Chris Kambitsis, Yvonne Harahousou, Nicholas Theodorakis, Giannis Chatzibeis
(pp. 155-161)
Keywords:
Advertising,
Media,
Publishing industry,
Sport
ArticleType: Research paper
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(69 KB)
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| 858048 |
Corporate communication: the challenge of transparency
Lars Thøger Christensen
(pp. 162-168)
Keywords:
Corporate communications,
Disclosure,
Information
ArticleType: General review
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(68 KB)
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| 858049 |
Environmental initiatives: towards triple-bottom line reporting
Jean Raar
(pp. 169-183)
Keywords:
Disclosure,
Environmental audit,
Reports
ArticleType: Research paper
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(110 KB)
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| 858050 |
Reason for cross-cultural communication training
Judy C. Nixon, Gail A. Dawson
(pp. 184-191)
Keywords:
Communications,
Cross-cultural management,
Training
ArticleType: General review
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(71 KB)
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